Zoho Backstage – Virtual & In-Person Event Management Platform
Planning an event isn’t just about booking a venue or sending invites — it’s about creating a seamless experience for attendees, speakers, sponsors, and your internal team.
Whether you're organizing a virtual webinar, a large-scale conference, or a small workshop, managing the moving parts — registrations, sessions, speaker coordination, branding, emails, and feedback — can get overwhelming fast.
That’s where Zoho Backstage shines.
It’s a powerful, all-in-one event management platform that helps you create, promote, and execute events with complete control — be it online, on-ground, or hybrid. And yes, it’s built to meet the specific needs of Indian businesses, training organizations, and associations.
Why Zoho Backstage?
Event planners in India often juggle between Eventbrite, Google Forms, WhatsApp, Zoom, and Excel sheets — just to organize one decent event.
Zoho Backstage replaces all those disconnected tools with one powerful system that handles everything from agenda planning to real-time check-ins, with full support for GST, Razorpay integration, and multi-language websites.
Here’s why it’s the go-to platform:
- Create beautiful event microsites — without a developer
- Set up paid or free registrations with Indian payment gateways
- Manage speaker sessions, multi-track schedules, and virtual stages
- Enable attendee engagement with polls, Q&A, and networking tools
- Integrates with Zoho Meeting, CRM, and Campaigns
Track metrics like ticket sales, signups, and post-event feedback — all in one place
Key Features & Benefits
- Custom Event Websites
Launch a fully branded event website with agenda, speaker bios, and registration in minutes — no code required. - Local Payment Gateway Support
Integrate with Razorpay, PayU, or Stripe to collect fees in INR and issue GST invoices automatically. - Speaker & Session Management
Invite speakers, assign sessions, and publish detailed schedules with multi-track or multi-day formats. - Virtual Event Hosting
Host live sessions with Zoho Meeting, stream with YouTube or Zoom, and allow real-time Q&A, chats, and breakout rooms. - Mobile App for Attendees
Let participants view agendas, connect with speakers, ask questions, and get live updates on the Zoho Backstage OnAir app. - Email & Promotion Tools
Run email campaigns, send reminders, and automate event updates with Zoho Campaigns integration. - Feedback & Analytics
Get detailed attendee feedback, session ratings, and real-time data on registrations and engagement.
Step-by-Step Guide / Setup Process
- Step 1: Create Your Event
Login to Zoho Backstage, choose your event type (in-person, virtual, hybrid), and set your dates, venue, and theme. - Step 2: Build Your Event Website
Use drag-and-drop widgets to build your branded event page — add speaker bios, session schedules, sponsor logos, and FAQs. - Step 3: Enable Registration & Payments
Create ticket types (free, paid, early bird), enable GST billing, and integrate Razorpay or Stripe for INR payments. - Step 4: Add Sessions & Speakers
Create parallel sessions, keynotes, and workshops. Assign speakers and allow them to submit bios and session info. - Step 5: Promote Your Event
Send invites, post on social media, and track open rates using Zoho Campaigns. Add Google Analytics or PageSense for tracking. - Step 6: Go Live & Engage
Stream sessions using Zoho Meeting or Zoom, moderate Q&As, push live polls, and send real-time announcements. - Step 7: Post-Event Engagement
Send thank-you emails, share recordings, analyze feedback, and nurture attendees through Zoho CRM.
Use Cases or Who It’s For
Zoho Backstage is ideal for:
- Marketing Teams: Hosting webinars, product launches, customer success events
- Training & Coaching Institutes: Running paid or free workshops, hybrid learning sessions
- Startups & SaaS Companies: Organizing investor meets, demo days, or virtual summits
- Educational Institutions: Planning conferences, alumni meets, or academic fairs
- Event Management Agencies: Offering full-service event delivery without coding
- Associations & Chambers: Conducting member events with branded microsites and invoices
How Kalki Can Help
At Kalki – The Innovation Luminary, we don't just set up Zoho Backstage — we make your events shine.
Here's how we help:
- Complete event website design and customization
- Razorpay or Stripe setup for INR ticket payments
- Zoho Meeting or third-party streaming integration
- Email campaign setup and CRM lead syncing
- Multi-day, multi-track agenda creation
- Attendee engagement tools like polls, Q&A, and feedback forms
- Analytics dashboards and post-event reporting
Whether you’re hosting a 50-person Zoom workshop or a 5,000-attendee virtual conference — we’ll tailor Zoho Backstage to fit your brand, audience, and goals.
Wrapping Up: Your Event, Your Way — With Zero Chaos
Event planning should be creative — not chaotic.
Zoho Backstage puts you in control of every detail — from creating professional event sites to collecting payments, managing speakers, and engaging attendees. It’s flexible, affordable, and perfect for Indian businesses going digital with events.
And with Kalki by your side, your next event will be smooth, successful, and unforgettable.
🎤 Ready to take your events to the next level with Zoho Backstage?
